4 Reasons to Be Digitally Accessible

Why Digital Accessibility?

If you’re trying to buy concert tickets or read a news article, but the buttons are too small to click, or the text is impossible to read. Frustrating, right? For millions of people with disabilities, this isn’t just an occasional hiccup it’s a daily roadblock. That’s where digital accessibility steps in, ensuring everyone gets a fair shot at engaging with online spaces.

Digital accessibility is creating websites, apps, and digital products that everyone can use, regardless of their abilities. It’s about designing technology that works for all people, including those who use assistive tools like screen readers or voice commands.

Why Accessible Digital Platforms?

1. It’s About Including Everyone

Disabilities come in all shapes and sizes, and they can happen to anyone at any time. Sometimes they’re temporary, like a broken arm that makes using a mouse tricky. Other times they’re permanent, like vision loss or hearing difficulties. And let’s not forget situational disabilities like trying to read your phone in bright sunlight.

In the EU alone, nearly 27% of people live with some form of disability. That’s not just a number it’s millions of people trying to access digital content daily. Imagine the freedom that accessible websites, apps, and devices could give them. Simple tweaks like readable text, voice navigation, and thoughtful layouts can make all the difference. Digitally inclusive design helps everyone, not just people with disabilities.

2. Reach More Customers and Grow Your Audience

The truth, making your digital content accessible isn’t just a kind gesture it’s smart business. With more people shopping online than ever before, you don’t want to shut out potential customers. People with disabilities are eager to shop, read, and engage online, but when they hit a wall of inaccessibility, they simply go elsewhere.

By making your content accessible, you’re not just opening your doors to more people you’re staying ahead of competitors who haven’t caught on yet. Plus, accessible websites tend to rank better on Google. Higher rankings mean More Clicks, More Engagement, and yes, More Sales!

3. Boost Your Brand Loyalty and Reputation

Being accessible shows you care about all your customers. It tells them that you value inclusivity and that you’ve gone the extra mile to make sure they feel welcomed. That kind of thoughtfulness doesn’t go unnoticed.

People remember how you make them feel. When someone can easily use your website or app, they’re more likely to come back and to tell their friends. Building an accessible digital presence isn’t just good practice; it’s a lasting investment in customer trust and brand loyalty.

4. Avoid Legal Trouble and Do the Right Thing

Starting from June 28, 2025, businesses across the EU will be required to meet digital accessibility standards under the European Accessibility Act (EAA). This isn’t just another guideline it’s the law. Companies with 10 or more employees operating in key sectors like e-commerce, banking, transport, telecoms, and technology must comply. If you do business in Europe whether your company is based there or not these rules apply to you.

What happens if you don’t comply? The consequences aren’t pretty. Depending on the country, penalties can range from hefty fines to potential legal action.

But compliance isn’t just about avoiding penalties it’s about creating digital spaces that work for everyone. And honestly, wouldn’t you rather be known as the company that includes people, not excludes them?

How Is Accessibility Measured?

Wondering how to know if your digital products are inclusive? That’s where standards like EN 301 549 and WCAG 2.2 AA come in. These guidelines outline what accessible design looks like, covering everything from text alternatives for images to keyboard navigation.

Businesses also need to publish an Accessibility Statement explaining how they meet these requirements. It’s like a roadmap that shows your customers and regulators that you take accessibility seriously.

Why Start Now?

You might be thinking, “This sounds important, but can’t it wait?” The answer is not really. Digital accessibility isn’t a one-time fix it’s an ongoing commitment. The sooner you start, the smoother the process will be. Plus, beginning now gives you time to learn, adapt, and avoid last-minute stress before the 2025 deadline.

More importantly, every day you delay is another day someone is excluded from engaging with your content. Why wait to make a difference?

Ready to Make Your Digital Spaces Welcoming for All?

Creating accessible digital experiences doesn’t have to be overwhelming. Start with small steps like adding alt text to images or checking color contrasts and build from there. Need a helping hand? That’s what we’re here for. Nexus Inclusion makes the journey simple, guiding you through audits, design improvements, and compliance steps without the jargon.

Digital accessibility isn’t just about meeting standards, it’s about meeting people where they are and inviting everyone in. By choosing digital accessibility, you’re choosing kindness, connection, and a future where no one gets left behind.